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Since December, Selena Gomez has been the face of Coach and how the singer has collaborated with the iconic brand in designing a bag. We introduce you to the limited-edition collection collaboration between Coach and Selena Gomez. The Selena Grace bag is customized with an embossed hangtag featuring the star’s signature, a heart charm and “Love yourself first” inscribed in Selena’s handwriting—a quote borrowed from her tattoos. A storypatch sewn inside features an empowering personal message: “To be you is to be strong.” It’s crafted in smooth leather and suede.

“It was really fun to create this collection with Selena and design pieces that are cool and feminine like her,” says the Coach’s Creative Director Stuart Vevers.

“When we designed the Selena Grace, it was about exploring the qualities Selena wanted in a bag and creating something that felt personal to her.”

“I’m very excited for everyone to finally see the design Stuart and I worked on together,” says Gomez. “I can’t wait to carry it—it’s totally versatile, perfect to wear day-to-night and it goes with everything.”

Shop the bag HERE

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