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World Food Day is on October 16 and Michael Kors is dedicating the month to new products and activities designed to support Watch Hunger Stop, the brand’s campaign to fight global hunger. Now in its 5th year, Watch Hunger Stop raises funds and awareness to help achieve a world with Zero Hunger. The brand’s partner in the effort is the United Nations World Food Programme (WFP), and funds go to support WFP’s school meals program, which reaches over 16 million children in almost 70 countries each year with vital nutrition that helps them fulfil their potential. Thus far, Watch Hunger Stop has enabled WFP to deliver more than 15 million meals to children in need.

“Our multi-year partnership with Michael Kors has resulted in a significant contribution toward progress in the fight against global hunger,” says Rick Leach, President and CEO of World Food Program USA. “Over the past five years, the school meals program, a focus of the Michael Kors effort, has played an enormous role in empowering hungry children with the nutrition they need to succeed in the classroom and lift themselves out of poverty.”

Actress, author, entrepreneur and humanitarian Kate Hudson is again lending her talents to support Watch Hunger Stop, the brand’s annual campaign to fight global hunger.

“This is the third year I’ve had the honor of collaborating with Michael on this important cause,” says Hudson. “In June, I visited schools in Cambodia, where the funds raised by Watch Hunger Stop enable the United Nations World Food Programme to feed children so they receive the nutrition they need to grow and to finish their education. It was an amazing experience­—I can’t wait to share everything that I saw and learned there. I’m thrilled and grateful that my friend Kate is joining us once again in our efforts to end hunger,” says Michael Kors. “She and I share the belief that if we all work together, this is a problem we can solve. Watch Hunger Stop supports WFP’s school meals program, improving the lives of children who deserve the chance for a healthy, happy future. We’re proud to be able to help.”

Special-edition watches have been a part of the Watch Hunger Stop effort since its inception, with 100 meals donated to WFP for each watch sold.* This year’s highlight is a special edition of the just-launched Michael Kors Access Sofie touchscreen smartwatch.

Featuring a thin, lightweight body with a dazzlingly sharp, full round display, the Watch Hunger Stop Sofie is a sleek, glamorous, black-plated style with a gunmetal pavé top ring and pavé checkered bracelet. It includes the latest iteration of the Michael Kors Access app, with added functionality including My Social, a feature that allows the user to link to his or her Instagram or Facebook account directly on their smartwatch and set a personal post photo as a watch face. A pre-loaded digital face designed for Watch Hunger Stop is available only on this watch.

Like all MICHAEL KORS ACCESS wearables, the Watch Hunger Stop Sofie is compatible with both iOS® and Android™ phones, is powered by Android Wear™ 2.0, Google’s smartwatch platform, and boasts a Qualcomm® Snapdragon Wear™ 2100 processor. Android Wear 2.0 expands the smartwatch experience through customizable dials, user-friendly notifications and messaging, downloadable third-party apps, and help from your Google Assistant.

The Michael Kors Access Watch Hunger Stop Sofie touchscreen smartwatch is sold exclusively in select Michael Kors stores worldwide and on official Michael Kors websites through March 31, 2018, and retails for $395.

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