DIORSHOW PUMP’N’VOLUME mascara creates instant volume with the simple power of a squeeze. By pumping the soft tube, you generously coat the brush and soften the creamy, rich mascara formula inside for a perfect, fresh application, every time. The special bounce-effect brush features ultra-supple bristles that load lashes in a single sweep, creating daring, pumped-up volume without clumping. This is lash volume pushed to the extreme.
“The idea was to make the impossible, possible—to create very thick lashes without clumping, as I can do backstage. By pumping, you soften the formula and get a creamy volumizing effect that creates really rich lashes.”
Peter Philips, Creative and Image Director for Dior Makeup.
TIPS: To apply, remember Pump, then Volume. First, Pump: squeeze the tube 2-3 times to soften and warm the mascara, and to fully load the brush. Next, Volume: apply the mascara by zigzagging the brush over the lashes, making sure to cover them from root to tip.