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Anyone wondering how to avoid that caked-on look while concealing acne should check out this video by beauty blogger Em Ford. She uses all drugstore products in her video (score!) but honestly we’d pay top dollar to achieve that smooth, glowy end result.

When you think about it, people more often praise a “natural look” and imply women who put on full face of makeup everyday are somehow less authentic. While women shouldn’t ever feel pressured to gussy up, why not have some fun with the way you look?

Check out those awesome transformations by the amazing makeup artist and blogger – Em Ford.

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