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“Fashion changes but style endures”. These words came from one of the most famous style icon in the world, Coco Chanel who lives on through her signature classic ensembles and impeccable style. So, when you draw a line, what exactly is fashion and style?

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Fashion is always shifting – even if something you’re wearing is deemed in fashion today, it likely won’t be very soon, possibly as early as tomorrow (and if not then, then next week or next month – whenever it is, it’s soon).

Style has a dynamic nature, too, but its dynamism has to do with the expression of who you are and your sense of self.  It’s about honouring your uniqueness and having your outsides match your insides.
Style = Individuality: Wear something you feel gorgeous in and don’t try too hard; it’s much sexier when it appears effortless. Clothes that don’t fit, or don’t fit the wearer’s personality, don’t help.

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The Rise of Style

In the past couple decades, personal style has become more popular than ever. Instagram accounts, street style blogs, and Etsy pages are now significant peaks in the fashion industry landscape, marking the rise of individual fashion consciousness, as fixation on name brands declines.

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Twenty years ago, luxury meant having something that was name-brand, and luxury for high-schoolers meant Sketchers. Now, the height of luxury is personalization. Owning name brands is not nearly as powerful as having an individual, curated style. Even better: wearing rare pieces that no one else will have. In 2014, vintage and handmade clothes are much more intriguing than a cluster of recognized brands in the same outfit.

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I think it’s all about truly, truly knowing yourself, loving yourself – not just modifying, covering flaws, etc. – but loving yourself exactly the way you are right now – and dressing to honour that.

The Street Style Influence

The rise of street style, publicized by blogs and social media, has changed the fashion industry so much that even the most powerful publications have shifted their focus to the clothes of commoners. The industry cannot ignore the influence of street photographers like the wildly popular Sartorialist, and the fact that photos of attendees taken outside the fashion shows are often more popular than the photos of the runway models inside. Street style is now a fixture in most fashion magazines, which regularly feature street style stars like Miroslava Duma—famous for showing up at shows in killer outfits.

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