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Princess Charlotte is only four months old, and she’s already upstaging her brother. CNN Money reports that the UK’s newest royal baby will help boost the economy by a gigantic $5 billion.

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True, the princess is still trailing her mother Catherine, the Duchess of Cambridge, whose contribution is estimated at $7.2 billion. But given Charlotte has only appeared in public twice — the day she was born, and during her christening — the value she’s already generating for British business is impressive.

The Christening of Princess Charlotte

The “Charlotte effect” brought a huge uplift to fashion and other brands the little princess has worn or been associated with. Her birth generated economic benefits of more than $150 million, Brand Finance estimates.

The $100 lacy shawl she wore when her parents introduced her to the world has been selling fast ever since, according to the makers.

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“The shawl is still very popular, we have seen a big increase in orders from all around the world in the last couple of months, thanks to all the media coverage,” said Gillian Taylor, director at G.H. Hurt & Sons.

The Christening of Princess Charlotte

“The Firm,” as Queen Elizabeth II reportedly calls the royal family, is worth $87 billion in total, adding $1.8 billion to the British economy every year, according to Brand Finance.

Trooping of the Colour Ceremony in London

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