If you find yourself stuck on how to choose and use bronzer, you’re not alone. Fact is, bronzer can be tricky to shop for and even trickier to apply correctly—but when a well-selected bronzer is applied correctly, it warms up and rejuvenates a dull, sallow, or too-pale complexion.
The general rule of thumb is to select a shade that’s only one or two shades darker than your natural skin tone. You can always ask for assistance at your beauty counter to help determine your exact shade.
Fair Skin Tone: For women with lovely fair skin and especially those with light eyes or hair, use a sheer bronzer that has peach undertones. Avoid shades of red or brown since you’ll just end up on the orange side (think Oompa-Loompa!).
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