Cleanse carefully: Use volumizing conditioner and shampoo (even if you have curly hair) and apply conditioner only to ends. “These products are formulated explicitly not to weigh hair down,” explains London-based stylist Peter Gray.
Try: Dove Extra Volume Shampoo and Conditioner
Give your roots a boost: “Everyone can benefit from a root lifter,” says celebrity stylist Harry Josh. Apply the product before blowing dry, from midshaft to root ‑- unless your hair is fine, in which case you should aim for the base of your roots only.
Try: Aveda Volumizing Tonic
A better blow-dry: For maximum oomph, lift sections of hair toward the sky as you blow-dry, directing hot air toward your scalp. This “cooks” the roots and dries them in an upright and lifted position.