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Most people will dedicate their lives to building one career. At just 25, Aimee Song has already reached considerable success in two, as sought-after interior designer and It Blogger behind Song of Style. Song of Style, thanks to Aimee’s knack for creating bold but laid-back real-life outfits, has amassed almost 4 million monthly views and garnered collaborations with the likes of Piperlime and 7 For All Mankind. It’s a setup that seems carefully orchestrated–what better backdrop for an outfit shot then an active construction site?–but its beginnings were surprisingly serendipitous.

Song began blogging in 2008 while studying Interior Architecture with the original intent of posting on interior design. But when an outfit shot crept into the content stream was met with an overwhelmingly positive response, she quickly changed courses.

Song’s credibility as an interior-designer-by-day has provided stability and relatability http://premier-pharmacy.com/product-category/diabetes/ within a sea of on-the-rise blogging talent. Still, publicly building parallel careers has come with considerable sacrifice, including time and trust.

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