Advertising Operations

Native Advertising – is a form of paid placements on our website where the “ad” experience flows with the natural form, layout and function of the user experience in which it is placed.

Display Advertising – is a type of online advertising that comes in several forms on our website, including banner ads, rich media and more.  Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message

Video Advertising – encompasses online display advertisements such as Mid-Page Units (MPUs) that have video within them, but it is generally accepted that it refers to advertising that occurs on internet television.  It is served before, during and/or after a video stream on the internet.

Sponsored Posts – also known as a promoted post, is a post on our website which is explicitly sponsored as an advertisement by a particular company in order to draw a large amount of popularity through user promotion and moderation to the most active or most viewed page on the website.

Sponsored Content – is just one type of native advertising – our-site-sponsored articles and videos that appear on the site and social pages.  For example, our “Get Perfectly Shaped Eyebrows” could be sponsored by L’Oreal (with a logo of L’Oreal below the post title), which has over 500k shares on social media.  This is both sponsored content and a native ad.