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Taking Ten with Jamal – Founder of Vancouver Fashion Week

How has fashion changed over the last 30 seasons since VFW began? – There definitely has been a big change in the market. The current market has more access to fashion, which means it is easier to contribute and distribute. Another more obvious change over the last 30 seasons would be the visual aspect; many fashions have come and go in the last 17 years.

2. We all know that it takes a lot of hardwork and perseverance in managing VFW. So, how do you make sure that VFW keeps growing and staying relevant?

– It is not just me who made VFW to what it is today. It is a combination of me and a great team and of course the designers. When you’re part of a team, a greater sense of responsibility comes into play, the cause is no longer just about you. If it was just ‘my thing’ or just my work, it’s easy to lose drive and spend less hours growing it. However when you have people depending on you, you try to do more. Having this and the greater design community in mind, are some of the things that push me to keep VFW growing and staying relevant. – I also believe that every season gets better by our intent to have everyone benefit from VFW – from the young volunteers to the people who are working for the company, and of course the designers.

Follow-up question: Having this sense of responsibility in mind, how do you keep up with the pressure of putting together the production?

– I personally do not call it hard nor pressure because I enjoy trying to achieve something that seems impossible to possible. So it is just something that I enjoy. If it is just the same thing over and over again, it means I’m not challenging myself. If it is not challenging, then I get bored and lazy.

3. Based on what you have seen in the designer preview, how is VFW SS18 shaping
up?

– So every season, there has been more and more local designers – either designers that we sponsor or designers who are approaching us. This season is very exciting because some of our designers showing here are going to showcase their collections in Amazon Tokyo Fashion Week this October.

– Every season is exciting. We feature such incredible talents, we look at these designers, and ask them what is the next thing that they will come up with! Follow-up question: So what do you think of the designers for this season? Have you seen any of their collections?

– The designers for this season are great and very creative. Each season I try not to see their new collections, I like to be as surprised as our guests! I talk to them regularly however and by conversing with them, I am able to see where their heads are at and share in their excitement.

4. What trends do you predict will be showcased in VFW SS18?

– I don’t really predict nor chase trends. But by travelling and attending fashion weeks in other countries like in Asia, Europe and South America throughout the year, I am able observe and witness a lot of things; only a few of them really stick in my mind. A few I have noticed for SS18 are prints and colour. Large bold prints with simple palettes; black, white and primary colours.

5. In your bio, it stated that you started out as a nightclub promotion. What made you leave the nightclub scene to chase the fashion industry?

– It was just an accident at that time. I never really liked the club scene, but I love dancing and music. That’s why I threw parties. That’s what got me.
– It started out with one friend of mine who I knew that was a promoter. He had a fashion show in his club. And I thought, “I should do this to promote” and it grew from there.
– Since I love dancing, I did the choreographing of the fashion shows to begin with. These days we leave it to the professionals. It is my love for dance, and the creativity behind it that got me into this.

Side question: Were you scared to put up something this big (VFW) which is far different from your love of dancing?

– It was scary and challenging at first. I remember when I first started there were conflicts. Some wanted this, but I wanted something else. It wasn’t until my third show that I did the choreography my own because by that time I believed that “If I can do this [VFW], then I can do that [choreograph].”

 

6. If you had to choose just one, what would be your favorite part about the whole
week?

– Working with new designers, and helping them work and grow their brand. It’s a huge honor to show their works to the world.

7. What are some struggles you face on a daily basis leading up to Fashion Week?

– Managing myself is the main struggle. But if I am able to do this, everything is like a walk in the park.

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