Rihanna’s Fenty x Puma Spring 2017

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Rihanna launched her second fashion collection for spring 2017 and it was the most talked about event in PFW.


The singer was announced as the creative director of the sportswear giant Puma back in 2014. She said: ” The challenge was having to design part of the collection for men. I ended up just going back to myself for that, because, you know, I wear men’s clothes all the time. So I thought to myself, ‘Just design what you like to wear. I thought it would be a challenge, and it was! But I enjoyed it, and I hope that people do, too.”

Fenty Puma show, Backstage, Spring Summer 2017, Paris Fashion Week, France - 28 Sep 2016

And the ‘Work’ hitmaker has revealed her recent capsule was created with the late Queen of France Marie Antoinette’s gym attire in mind. She explained: “I chose Paris because I wanted people to feel the entire tone of the new collection. I wanted them to feel like this is what Marie Antoinette might wear to the gym, or play tennis in. I imagined it like that, and I hope people receive it in a fun way.


“It was a very salon-style show–very French–and that idea was inspired by those old Christian Dior shows from back in the day, when he would show in a small room. When I went to the Dior headquarters and heard the story of how Christian Dior used to show in those small spaces, it stunned me, because Dior is such a huge brand.”

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“The Collection included a satin pink corset, green playsuit, a pale rose-coloured floral zip-up romper and a pure white full-length mac in an array of natural earthy colours. Rihanna described it as “super regal and a perfect mix of street- and sportswear.”


She said: “It was definitely a departure from the first collection; that collection had a much darker tone to it. To me, Spring should feel like something fresh, even though I’m not going to stop wearing black altogether. But I didn’t want it to be super-bubbly, so I kept it a bit street – everything was super-sporty and definitely highly influenced by 18th-century French culture. ”


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