Michael Kors announced the opening of its largest flagship store in Europe earlier today.
Featuring a new design concept and located in a landmark building on renowned Regent Street, the store combines the best of two worlds: an elegant, historic façade with a sophisticated, modern interior that showcases the brand’s signature glamorous aesthetic.
The new design of the Regent Street flagship represents an evolution of Michael Kors’ signature store aesthetic. The interior features dark Macassar wood floors and tables, shelves of brushed stainless steel, Venetian wallpaper and Calacutta marble fixtures.
A pale, weathered limestone “runway” leads from the entrance through the entire store. The palette of soft browns and grays, mixed with warm woods, textural finishes and luxe materials, reflects the label’s refined take on glamour while providing a modern and inviting ambience in which customers can browse, shop and enjoy the brand’s exceptional personal styling and service.
“London is one of the world’s great fashion cities and an endless source of inspiration for me personally,” says Michael Kors. “I’m thrilled to be opening a beautiful new flagship on Regent Street that represents everything we do and offers our customers the full world of Michael Kors.”
Set on three floors, the Regent Street flagship will carry every category of Michael Kors product. Distinctive design elements throughout the 16,275-square-foot store highlight and separate key areas of the store, lending each a distinctive character.
The ground floor is home to accessories from the brand’s Michael Kors Collection and MICHAEL Michael Kors labels, including handbags, small leather goods, watches, jewelry and eyewear. There are separate shoe salons for the brand’s two shoe collections. A striking floating staircase of clear acrylic tile embedded with lights connects the ground and first floors; the adjacent two-story wall is dedicated to Michael Kors Collection handbags. On the first floor, customers will find the brand’s ready-to-wear, with separate areas for Michael Kors Collection and MICHAEL Michael Kors, each with their own dressing rooms.
The men’s shop is located on the lower level and features custom-built, polished and blackened stainless steel fixtures with gray smoked mirrors and gray-marble display cases. Black-and-white photography and custom seating, along with a full-size pool table, complete the design. The offerings for men include a wide assortment of modern sportswear, suede and leather outerwear, dress shirts and ties, bags and small leather goods.
“Our Regent Street flagship illustrates the evolution of the Michael Kors brand and the scope of our commitment to the business in Europe,” says John D. Idol, Chairman and CEO of Michael Kors. “This new European flagship enables us to present the full range of our luxury offering, including our exciting and fast-growing menswear line.”
For more information on store openings and locations, visit www.destinationkors.com/stores.