This year, Michael Kors offers its customers a fresh look at Mother’s Day with a gifting campaign starring fashionable mom and model, Alessandra Ambrosio, and her 7-year-old daughter Anja. The campaign leads with black and white photographs, video and Instagram Boomerangs showing warm, private moments between the pair.
Lensed by renowned photographer Pamela Hanson, the images perfectly capture the sentiment of the holiday. Photographs are accompanied by heartfelt, share-worthy, calligraphy-style phrases about motherhood.
The images and words are part of an online gift guide featuring a carefully curated selection of items from luxurious matching handbags in two sizes (perfect gift idea for mothers and daughters) to polished laser-cut sneakers and the latest fragrance—gifts a stylish mother would most certainly appreciate.
More photos of the campaign on the NEXT PAGE ->
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Photos Courtesy of Michael Kors