Michael Kors: Mother’s Day Campaign “Like Mother, Like Daughter”

1 of 3

This year, Michael Kors offers its customers a fresh look at Mother’s Day with a gifting campaign starring fashionable mom and model, Alessandra Ambrosio, and her 7-year-old daughter Anja. The campaign leads with black and white photographs, video and Instagram Boomerangs showing warm, private moments between the pair.

MMK_SU16_MDAY_MASTER_HORI_1

Lensed by renowned photographer Pamela Hanson, the images perfectly capture the sentiment of the holiday. Photographs are accompanied by heartfelt, share-worthy, calligraphy-style phrases about motherhood.

MMK_SU16_MDAY_MASTER_HORI_4

The images and words are part of an online gift guide featuring a carefully curated selection of items from luxurious matching handbags in two sizes (perfect gift idea for mothers and daughters) to polished laser-cut sneakers and the latest fragrance—gifts a stylish mother would most certainly appreciate.

MMK_SU16_MDAY_MASTER_HORI_6

Advertisement

More photos of the campaign on the NEXT PAGE ->

 

Shop Michael Kors

Photos Courtesy of  Michael Kors

1 of 3

Advertisement
...