Burberry Fall 2016 Ready To Wear

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Burberry unveiled its first ever “see now, buy now” show at London Fashion Week today, heralding a new era for the industry in which fans can get their hands on “seasonless” items immediately after they are presented on the runway.

The new approach has significant implications for production and supply chains, which were out of sync with communications and marketing departments, and all eyes remain on the brand to see how it has executed the changes needed to adapt towards a fashion immediacy model.

Check out the whole Burberry Fall 2016 RTW collection by clicking through the gallery.

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