Alicia Keys Launched #NoMakeup Campaign in June and she hopes to start a revolution of women joining her.
Alicia’s fresh face isn’t a one-time thing though – she vowed to go without a full face in a May 2016 Lenny Letter essay, where she reflected on how makeup controlled her entire outlook. Since the essay and since women everywhere responded with a resounding “Yes!”, the singer has showed up bare-faced to every single appearance of hers, proving that she’s not only following her pledge to herself, but she’s also embracing the freedom of not having to sit in hair and makeup for hours just for a few minutes spent in front of the camera.
The process that led Keys to alter her public image came after years of fame and feeling insecure, as she wrote:
“Every time I left the house, I would be worried if I didn’t put on makeup: What if someone wanted a picture?? What if they POSTED it??? These were the insecure, superficial, but honest thoughts I was thinking,” she said. “And all of it, one way or another, was based too much on what other people thought of me.”
After a stripped-down shoot with the photographer Paola, she was able to remember beauty’s skin-deep meaning. “It was just a plain white background, me and the photographer intimately relating, me and that baseball hat and scarf and a bunch of invisible magic circulating. And I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she continued. “I don’t want to cover up anymore. Not my face, not my mind, not my soul, not my thoughts, not my dreams, not my struggles, not my emotional growth. Nothing.”
“I swear it is the strongest, most empowered, most free, and most honestly beautiful that I have ever felt,” she said of the experience of not wearing any makeup. Keys is hardly the first celebrity to pose bare-faced, but there is something so powerful about the stance she has decided to take — and it’s resonating with fans.
A glance at the #nomakeup hashtag on Instagram produces over 12 million results, showing both women and men posing fresh faced for the camera.