Sarah Jessica Parker Launched Her New Fragrance ‘Stash’

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The 51-year-old Sex And The City star launched her new fragrance, ‘Stash’ yesterday in New York city, looking amazingly stylish, as usual, in a black floaty dress.

She started her foray in the cosmetics world with the gorgeous scent ‘Lovely’ back in 2005.

'Stash SJP' fragrance launch, London, UK - 14 Sep 2016

Speaking to MailOnline, she said: “We started working on this ten years ago, right after we launched my debut scent, Lovely. At the time, I was very interested in a genderless fragrance but it wasn’t something that people were wanting to do at the time so I waited and now we have finally done it.’

'Stash SJP' fragrance launch, London, UK - 14 Sep 2016

‘I’ve been wearing it for years but it was a working progress so I couldn’t tell anyone what it was – and now when they compliment my scent, I can tell them it’s mine and it feels great!”

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'Stash SJP' fragrance launch at Boots, London, UK - 14 Sep 2016

'Stash SJP' fragrance launch, London, UK - 14 Sep 2016

The new product is currently exclusive to Ulta and is available in 30 ml ($50), 50 ml ($75), and 100 ml ($85) sprays, a 0.34 oz rollerball ($25) and a 30 ml/$50 “Elixir” (fragrant oil in a dropper bottle). As Parker says herself, Stash calls for liberal application; keep that in mind as you choose a size.

More photos from the launch on the NEXT PAGE ->

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Written by Natalia Buchovska

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I am Natalia and I'm the editorial assistant for and and the office's bacon aficionado I love staying up late and hate getting up early in the morning. I've never NOT been obsessed with Fashion Style Mag, so being here is kind of the best. For now, I'm really into news blogging, fashion reporting and constantly snaking.Lol