Kim took a step away from the spotlight after a very difficult week following her horrific experience in France. Now it seems like she could lose at least $1 million a month while she takes a step back from social media and all the professional commitments.
Celebrity financial adviser Samuel Rad told PEOPLE magazine that Kardashian West’s “overall brand is generating at least $1 million a month through just general posts, not including anything that’s specifically being contracted with companies,” which is separate from special event appearances where he estimates she racks in between $200,000 to $300,000. Rad also estimates that her personal, non-ad-related posts “are worth at least $20,000 a piece to her overall brand.” Wowza.
The financial adviser said that her return to posting could benefit her in the long term: “I think what’s going to happen is the first post she’s going to put up after not having posted for [a while], it’s going to get so many more followers and hits. I think that it might actually end up helping her. Especially if Kim positions [her return to social media] correctly … I think it could be a really big moneymaker for her brand.”
“She’s spending 10 times I would say now versus what she was before, easily,” LaSorsa explains of the increased physical protection. “Now she’s going to have full-time residential security and full-time a handful of guys around the clock … It’s going to be around the clock, considering this incident occurred at 3 a.m. in the morning, I’m sure the shock of that vulnerability that they exploited in terms of conducting the theft at 3 a.m. in the morning, they’re not going to let any gap exist now.”
The reality show has been put on hold: “Kim’s well-being is our core focus right now. No decision has been made as to when production will resume.”
A second source told PEOPLE that, “Kim is still upset and things are not even close to being back to normal. She has no plans to work in the near future. She just wants to stay home with her kids. She realizes that she has lived in a bubble. She could have never imagined being robbed like this. She is now more worried than ever about protecting the kids. She doesn’t want to let them out of sight.”