Jimmy Choo is now offering a made-to-measure service that is available via in-store pick-up at nine of its boutiques in North America.
“Many companies are motivated to provide experiences with the brand to add value and strengthen the customer relationship,” said Karen Kreamer, president of K2 Brand Consulting, Overland Park, KS.
“Customers need to have an established relationship with a brand before considering and pursuing a made-to-measure option,” she said. “So whether it is an automobile, clothing or shoes, a truly personalized design and purchase process will provide consumers with high-value experiences rather than mere transactions.”
Visit Jimmy Choo and customize your shoes and clutch