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Balmain And H&M Show

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Runway show, glittering clothing, and celebrity sightings aside, the high of the evening for those fans—and maybe Rousteing too—was a surprise performance by the Backstreet Boys. Out came Nick, Kevin, Brian, A.J., and Howie decked head-to-toe in Balmain x H&M to reprise their hits of the ’90s and ’00s.

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Even if Rousteing’s band of muses, Kendall Jenner and Gigi Hadid among them, are too young to remember BSB from the first time around, they were treated to a peek into the mind of the man whom they follow and admire. So were the shoppers who cued up in droves to shop the collection before it hits stores on November 5.

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Balmain x H&M Collection Launch, New York, America - 20 Oct 2015

Balmain x H&M Collection Launch, New York, America - 20 Oct 2015

Balmain x H&M Collection Launch, New York, America - 20 Oct 2015

Balmain x H&M Collection Launch, New York, America - 20 Oct 2015

Photos: REX

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