Princess Charlotte is only four months old, and she’s already upstaging her brother. CNN Money reports that the UK’s newest royal baby will help boost the economy by a gigantic $5 billion.
True, the princess is still trailing her mother Catherine, the Duchess of Cambridge, whose contribution is estimated at $7.2 billion. But given Charlotte has only appeared in public twice — the day she was born, and during her christening — the value she’s already generating for British business is impressive.
The “Charlotte effect” brought a huge uplift to fashion and other brands the little princess has worn or been associated with. Her birth generated economic benefits of more than $150 million, Brand Finance estimates.
The $100 lacy shawl she wore when her parents introduced her to the world has been selling fast ever since, according to the makers.
“The shawl is still very popular, we have seen a big increase in orders from all around the world in the last couple of months, thanks to all the media coverage,” said Gillian Taylor, director at G.H. Hurt & Sons.
“The Firm,” as Queen Elizabeth II reportedly calls the royal family, is worth $87 billion in total, adding $1.8 billion to the British economy every year, according to Brand Finance.