Olivier Rousteing ‘s aim was to push the idea that his brand is for women of different cultures, ethnicities, and price ranges.
The result was a sort of safari-meets-hip-hop aesthetic, which pulled inspiration from Peter Beard’s photography of Iman in Africa, back in her early modeling days. We can definitely see his muse Rihanna rocking the little miniskirts. Enjoy!
Photos Courtesy of Balmain