First there was acai berry, but now it’s the coconut’s time to shine.
As the latest superfood craze, coconut is both fit for your morning smoothie and your daily beauty routine. With moisturizing and hydrating properties, coconut oil in particular has become a beauty wonder that makes hair shiny and skin glow.
And the benefits don’t end there. Said to boost metabolism and immunity, whiten teeth and aid weight loss, advocates of coconut include medical professionals, dermatologists and celebrities alike.
Here, we examine the growing coco club and its celebrity members, plus we’ve got the inside scoop on the products you need to join the craze.