British luxury brand Jimmy Choo announces the opening of a new store located on Geary Street off Union Square in San Francisco, California.
This store represents the first free-standing location in San Francisco for the brand. The 1700 square foot boutique features an enlarged collection of Jimmy Choo women’s shoes, handbags, small leather goods, soft accessories, belts, sunglasses and fragrance in an intimate, luxurious setting. The assortments will be tailored to the Northern California market with an emphasis on the most fashion forward elements in the collections.
The interior is set up as a series of intimate salons, evoking the architectural glamour of a 1940s boudoir. The neutral beige interior colour scheme is a harmony of ivory, pale rose, lilac and sand, in keeping with the brand’s signature colours. Decorative elements of the interior include lush tufted seating, mirrored tables, crystal drop chandeliers and niches upholstered in reflective finishes.
Among the collections available at the boutique, are Choo 24:7, the perfect shoe and bag wardrobe, and all the best seasonal collections in shoes and handbags. To appeal to the Bay Area’s digerati, the new boutique will sell a limited edition Jimmy Choo “TYLER” iPAD case in salt and pepper coarse glitter fabrication. This piece will be sold exclusively at the San Francisco Jimmy Choo store retailing for $495.
“We are delighted to open our Geary Street store. We consider the new store to be our ‘jewel box’ with a high level of personal service. We are thrilled to welcome our loyal clientele to our new boutique where we can show our complete collection,” commented Brian Henke, Jimmy Choo President USA.