Elie Tahari is an Israeli-American luxury fashion designer of men and women’s clothing. Elie Tahari, Ltd., the company he founded, has annual revenue of around $1 to 2.5 million. In 2011, one of the company’s executives sued the company, accusing it of discriminating against non-Israelis.
Elie Tahari’s designs combine modern sophistication with timeless elegance. With any fashion brand’s ecommerce website, the challenge is to convey the rich textures and tiny details that are integral to brand story. For Elie Tahari, it was essential to capture the workmanship, unique detailing, and meticulous tailoring that epitomizes the iconic fashion brand. Fluid’s services team selected Fluid Experience, a dynamic imaging and interactive merchandising module that is available as a Demandware Cartridge to ensure seamless integration with the Demandware platform. Fluid Experience is also completely customizable, can be tested and implemented in a matter of hours or days, and requires no training or IT involvement to manage.