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Kim, Kourtney, and Khloe Kardashian Are Launching a Makeup Line Called Khroma Beauty

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  • by Aneliya Vasilieva
  • in Celebrity
  • — 8 Jun, 2012
  • june12-kardashianmakeup

If you’re a fan of Kim, Kourtney, and Khloe Kardashian and have, somehow, run out of Kardashian-branded merchandise to buy, well, hang in there! Because later this year, Kim, Kourtney, and Khloe will be launching Khroma Beauty, a collection of eyelashes, mascaras, and “Kardazzle Compacts” (why “compacts” isn’t spelled with a K in this case is baffling). The famous siblings will roll out a broader range of color cosmetics in 2013.

“Makeup has been an essential part of our lives for so long,” the sisters told E! News . “Like fashion, it’s always changing and evolving just as we do and we can’t wait to share this new venture with our fans.”

Kim Kardashian, Kourtney Kardashian and Khloe Kardashian have tied up with Boldface Licensing +Branding to launch Khroma Beauty. The cosmetics line will include eyelashes, mascaras and Kardazzle Compacts, with a larger range of products available from early 2013.

“We’re so excited to partner with Boldface Licensing+Branding on this new venture. There’s a glam girl in all of us and it’s a dream come true to have our own makeup line and to share it with women around the world,” the sisters said in a joint statement.

“Make-up has been an essential part of our lives for so long. Like fashion, it’s always changing and evolving just as we do and we can’t wait to share this new venture with our fans.

“The collection will offer luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion looks for which the Kardashian sisters are famous’,” said the statement.

The three sisters are known for their reality show “Keeping up with the Kardashians”. They also have clothing brand DASH.

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Tags: Khloe KardashianKim Kardashian

Aneliya Vasilieva

— Aneliya Vasilieva

Aneliya is the Editor of Fashion Style Magazine. She loves fashion and anything related to it. To her Fashion is what you are offered four times a year. Style is what you pick out of that fashion... It's what you make of it once you've learned what to accept and ignore based on what looks good on and is comfortable for you! Aneliya covers the runways, the designers, the hot looks for the season, what to wear and not to wear, and anything else fashion related.

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